Branding — advisory
A specialist advisor, on your bench.
Naming, positioning, category strategy, competitive audits — the thinking work that has to happen before a designer opens a file. Book by the hour, or bring an advisor on retainer for launches, campaigns, and always-on oversight.
Hourly (20-hr block)
$50 / hour
20-hour minimum block
Pay-as-you-need advisory time. Use it for naming sessions, positioning work, or a brand audit.
- Async 1:1 access to a specialist brand advisor
- Naming, positioning, tone-of-voice, category strategy
- Written recommendations after every block
- Rolls over for 90 days
Monthly retainer
Ongoing retainer · Cancel with 30 days' notice
A specialist brand advisor on call every month — quarterly audits, launch prep, and always-on brand oversight.
- Async advisory access, weekday response
- Quarterly brand audit + roadmap
- Launch and campaign strategy included
- First-look review on every branding deliverable
What advisory gives you
Thinking work, on paper.
Naming & verbal identity
Product names, tagline explorations, tone-of-voice guidelines. Everything before the logo brief.
Category & positioning
Who you're competing with, how you win, how you tell the story on the homepage.
Brand architecture
Sub-brands, product lines, endorsed vs. house-of-brands. The map before the visual work.
Launch strategy
Sequencing announcements, PR moments, and design deliverables so a launch actually lands.
Competitive audits
A written teardown of five competitors' brand systems with recommendations for where to fight.
Rebrand risk review
Before you spend a quarter on a rebrand, an advisor tells you what could break with customers.
Not sure which fits? Ask.
Send a note. We'll tell you honestly whether a block or a retainer makes more sense — or whether you need a fixed-scope project instead.