Branding — fixed-scope project
Brand identity system
Logo system, palette, typography, voice, guidelines. The whole wardrobe, not just the outfit.
Fixed-scope quote · Source files + guidelines · specialist-led
A logo alone is a tattoo. A brand identity is the wardrobe — what you wear to a pitch, an investor dinner, and a hackathon, all matching.
We build the whole system: a logo that flexes across lockups, a palette that survives print and phones, a licensed type stack, and a voice doc your intern can write in without going off-brand.
The deliverable is a guidelines PDF you can hand to any future designer, developer, or agency and get on-brand work on day one.
How we've run this before
Challenge · Approach · Outcome.
01 · challenge
Most founders come to us with a workable logo and a Google Drive folder of mismatched assets. The brand looks different on every surface it touches, and every new hire opens with 'do we have a styleguide?'
02 · approach
We audit what's usable, replace what isn't, and build a single system — logo lockups, palette, type stack, voice, and a 40-page guidelines PDF — designed so an outside designer can pick it up and stay on-brand on day one.
03 · outcome
A brand that reads coherent across a pitch deck, an app screen, a packaging label and a launch film. Source files, guidelines and license paperwork handed over on delivery.
Pattern from repeat engagements · Client names withheld by default
What you get
Every last thing.
How a brand project runs
Four gates. No drama.
Brief
Ten-minute intake. We come back with a fixed-scope quote in 24 hours.
Concept
First directions land within a week for your eye. React in writing, in your own time.
Refine
We iterate on the direction you pick — unlimited within the named checkpoint.
Ship
Final files, guidelines PDF, and a rollout kit. Yours in perpetuity.
FAQ
Quick answers.
Often paired with
Goes well with…
Ready to start?
Ten-minute brief. Fixed-scope quote back in 24 hours.